Pandora Jewelry
Pandora Jewelry is a very popular modern jewelry brand and one of the competitors to
Trollbeads in the "mix and match charm" market.
History
Pandora began in 1982 as a small jewelery shop in Copenhagen, Denmark. Initially they
imported jewelry manufactured by others, however eventually they decided to create their
own designs. In 1996 designers Lone Frandsen and Lisbeth Larsen began work to prod-
uce a unique and distinctive style for the company's products. In 1999 the Pandora charm
bracelet was launched and became an instant hit.
From its initial Danish beginnings Pandora has now grown into a global brand with many
followers in Europe and the US. The head office remains in Copenhagen whilst the com-
pany also has around 100 workers in the US and 1000 in its Thailand factory.
The Bracelet
The Pandora concept is based around a patented threading system that allows different
beads and charms to be arranged in any order and still move freely on the bracelet. Fix-
ed beads divide the bracelet into three sections, ensuring the that beads don't all clump
together in one place. The bracelet clasp is designed to look like a bead as well, resulti-
ng in seamless look to the finished bracelet. The base bracelets are available to buy in
either silver, oxidised (dark) silver or gold. Chain and clasp can be of different metals.
The Charms
There is a staggeringly large variety of charms available for the Pandora system -currently over 600. Many are made from precious or semi-precious materials in- cluding silver, gold, and pearl. You can also buy beads made from Venetian Murano
glass, cubic zirconia and other manmade materials. Themes for beads in the Pandora
collection range from animals and flowers through to music and sport. As with most
such products some beads are "retired" every so often at which point they may become
of even more interest to collectors.
Once you've built your Pandora charm bracelet youdon't have to stop there
—you can also buy a complementary range of rings, earrings and necklaces.
Language:English
